Ask any Luminate employee what we do and you will get the same answer - 'We make images interactive'. It is ingrained as the mission of our company.
And why does this matter so much?
There are currently more than 3 trillion images on the web. More square inches of browser real estate have been dedicated to images than to text in recent years. But for the most part, images have been ignored by technologists. Our company recognized the power of images to evoke imagination, emotion, spark curiosity and connect us with each other. We also saw the potential for images to do more, in fact, so much more that we believe no one company will be able to dictate what 'making images interactive' actually means.
So if we can't define it, how can we achieve our vision? By powering the ideas of others and focusing on delivering a rich platform upon which to build relevant functionality. That is how we can fuel the change we desire. This is exactly the strategy we adopted during our employment at Netscape. Our focus was on building a great browser platform that allowed content developers to build world-class content. In doing so, we impacted the world. We aim to do exactly that as our image application platform matures.
It was only last summer that we announced our platform for image apps. We re-invented our core product as a single image app in a more robust application suite that included new social and informational apps. Since then we’ve silently released many more apps that were initially imagined by Luminate employees and our partners. We expect this to continue and flourish throughout 2012, yielding remarkably useful, creative and engaging apps that make the web experience richer,
Today we announced Luminate’s own Image App Store – defining the next step in image development. As the number of image apps increases so does the need for a centralized place to browse, test, manage and distribute them. Our store allows both sites and site syndications to deploy, configure, and manage image applications across one or many sites. Not an easy task actually!
We architected the site to scale to hundreds and thousands of apps. Within the next year, we will enable external third part apps to be build, manage and deploy image apps. When this happens, expect to see a sea change across all web content, as developers come up with remarkably inventive and elegant ways to interact with images.
The most successful technologies ultimately are platforms. Our image app store is just another important stop on the road to building a comprehensive platform. We can’t wait to open it up to the world of developers. If we are to realize our vision, we will need to help developers and partners realize theirs.