Yahoo recently released a study showing 50% of all viewed tweets are generated by the top elite .05% of Twitter users. Some people are more influential than others! Through Luminate Share Apps, consumers can easily share what they like within an image or the entire image via Facebook, Twitter, Reddit, or Email. Among US Twitter image shares, there are 20 readers ("followers") for every one person who posts something on Twitter. In Facebook, since its members are much more likely to post content, we see only 5.5 silent observers for every one person who shares an image.
When you look at the data, it shows that images shared in Twitter result in more clicks -- in other words, traffic back to the original image -- than images shared in Facebook. What makes Twitter so different than Facebook? Is it because Facebook filters status updates, so not all of your friends gets the chance to see your status updates & links? Is it because Facebook presents a thumbnail of the original image, so your friends get the chance to preview before they click? Perhaps it's because people are more often using Twitter to discover new information (they are mostly silent followers), whereas Facebook users are more likely to use it as a platform for *sharing.* Or maybe we're so busy *talking* in Facebook that we have less time (or interest) in listening, reading and discovering the stuff our friends share? We don't know. But whatever the reason, Twitter is driving more click-through activity for image publishers than Facebook does.