This week, MDG Advertising, released a cool infographic about images and the shift to "the visual.” They bring up some excellent points about how "it's all about the images,” a key focus point for our Luminate team. With almost 2B camera phones sold and more than 300M photos uploaded daily, 10% of the worlds images have been posted online in the past 12 months showing validation for our love/passion for images and proof to our visual culture.
One of my favorite lines from this infographic is "Images make everything online better." They really do! MDG points out the major social media changes in the last 6 months that have been geared around images; Pinterest, Facebook Timeline, and the $1B acquisition of Instagram. Two others we should keep in mind are the recent Face.com purchase by Facebook and the rise of Tumblr with an emphasis on photos. One might ask, "why such a craze and emphasis on photos?"
As MDG points out, articles that include photos have 94% more total views than articles without images, the online views for press releases increase 14% if photos are included, a 60% increase in the likelihood of a consumer visiting a local business or purchasing a product online, and a 19% increase in social engagement on Facebook. In looking at the numbers, it makes sense to direct an emphasis on images and continue to see the engagement of these social platforms rise. However, there still seems to be something missing. What if you could increase engagement even more? At Luminate, we believe you can by taking the next step and making images interactive.
By making images interactive, we found that on average consumers spend an additional 9 seconds browsing, sharing or shopping within the images on their favorite publishers. If they share, an average of 4 new users will return to the publishers’ page. Consumers also engage with an advertiser’s branding higher than the industry standard because we can tie brand messaging within engaged and relevant images.
Join us in the next step to making images online even better – Interactive Images.