As the the old saying goes, you only get one chance to make a first impression. Whether you are dressing for an important job interview or a romantic date, the color of your clothes can impact how others feel and behave toward you. According to an infographic on starfashion.fe, if you want to convey a particular image certain colors can help trigger the desired effect. For example, to project the feeling of authority, one should look to black clothing items. If you want to project sophistication, try purple or gray.
But which part of the outfit is best suited to host your stimulating color?
Through Luminate's Product-in-the-Picture App, users can view and shop for clothing items that they see on their favorite fashion and entertainment sites. I looked through data over the past two months to investigate the most popular merchandise within each color palette.
In most color groups -- except for green shades -- shoppers turned to Dresses to make their bold color statement. Throughout the year, we find that Dresses have the highest click-through rates of any other clothing category. Sweaters were popular choices in sophisticated gray and purple colors. To express clean style and genuineness, shoppers picked white and brown ties. Blue hats were often chosen to convey loyal, peaceful intentions. And when it came to picking Blazers, most viewers opted for the simplicity and calming qualities found in white and green shades.
As you choose colors to accent your wardrobe, take a moment to think about what kind of message you'll show in your photo.
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