Nike made waves at the London Olympics by outfitting nearly all of the athletes with eye-catching neon footwear. While not an official sponsor, the bright shoes captured as much brand attention as formal sponsors. Adage reports that Nike carefully chose the eye-catching neon yellow color to contrast all the backdrops shown during Olympic events, including the red track, black & blue boxing ring, and blue and white fencing stage.
This bright neon trend is not new to Luminate's publishers. Earlier this year, we published a blog showing neon and bright fashions garnered the most interest of all the products featured in Publishers' fashion and entertainment images. Through Luminate's Product in the Picture App, users can mouse over an image to reveal information about the fashion products featured in the image. We discovered that images of people wearing bright colors, like yellow, orange, and red, had 60% higher click-through-rates than people wearing darker colors. On top of that, eye-catching neon tones generated an even greater 75% boost in engagement.
Nike professes the neon shade is "the most-visible color to the human eye." I wonder if they also knew consumers find it simply irresistible.