Just in case you missed the news from Mark Zuckerburg during TechCrunch's Disrupt conference in mid September, Instagram hit 100M users and 5B photos. It comes as no surprise given the popularity of the mobile app. When questioned what Facebook might do with the popular app, Mark Zuckerburg responded with, "We want to help them as much as we can. We have no agenda in terms of making them go into our infrastructure." This is good news for us, as consumers, because we can continue to use this easy platform to take, touch up and share images with friends as it is today. So plan on only more growth coming from Instagram with tighter integration with Facebook, now that the merger is complete.
In additional Instagram news, last week comScore released a mobile user study that shows Instagram passing Twitter in daily active users. While Twitter's user base is much larger, especially when you count desktop users, Instagram is proving to be used more.
Graph from Business Insider
Not only does Instagram have more daily users, they spend more time within the app. The typical time spent with Instagram is 257 minutes while Twitter users spend only 170 minutes per day. That is 4.2 hours vs 2.8 hours a day! Of course people don't spend 4 straight hours on Instagram. It's usually 15mins here and 10mins there, but those few minutes add up over the course of a day.
Between the user growth and time spent, Instagram is one more proof point that we are a visual culture and spent more time sharing images than text.