From 17th century-inspired luxe designs to blinding bright colors, 2012 was a bold year for fashion. As we look forward to next year's wave of fashion trends, we've reviewed the most clicked on products in Luminate's Product-in-the-Picture* feature over the last year.
The Six Most Popular Trends of 2012
1. Bright Colors
With all the neon showcased last year, 2012 felt more like a flashback to 1982. Bright outfits, including neon jeans and neon jewelry, attracted twice the normal click-through-rates than darker colored items. In a brilliant marketing move, Nike outfitted Summer Olympians with eye-catching neon yellow track shoes which generated as much brand attention as formal sponsors to the London games. Touted as "the most-visible color to the human eye," neon colors were seemingly everywhere!
The flirty peplum crashed the fashion scene this year in everything from dresses and blouses to bathing suit bottoms. The flared silhouette was a must-have for online shoppers this season.
3. Ankle Booties
Even in the warm summer months, ankle booties were the preferred fashion statement across the shoe category, generating 40% higher click-through-rates than the average shoe product. Nearly every major designer introduced their own spin on this classic look. Popular features included buckles, airy peep-toe, and soft suede.
4. Golden Baroque
The Baroque period, known for extravagant embellishments and clothing with ornate gold designs, was the inspiration behind last year's more decadent looks. Textured fabrics and detailed colorful stitching were popular on the red carpet and runway shows around the world. The bold design was a sure-fire statement piece for brave fashionistas.5. Bib Necklaces
6. Unique Bikinis
*Luminate's Product-in-the-Picture feature helps viewers "shop the look" in their favorite fashion and entertainment images.