Fashion Trends 2012

From 17th century-inspired luxe designs to blinding bright colors, 2012 was a bold year for fashion. As we look forward to next year's wave of fashion trends, we've reviewed the most clicked on products in Luminate's Product-in-the-Picture* feature over the last year.

The Six Most Popular Trends of 2012 

1. Bright Colors 

With all the neon showcased last year, 2012 felt more like a flashback to 1982. Bright outfits, including neon jeans and neon jewelry, attracted twice the normal click-through-rates than darker colored items. In a brilliant marketing move, Nike outfitted Summer Olympians with eye-catching neon yellow track shoes which generated as much brand attention as formal sponsors to the London games. Touted as "the most-visible color to the human eye," neon colors were seemingly everywhere!

2. Peplum

The flirty peplum crashed the fashion scene this year in everything from dresses and blouses to bathing suit bottoms. The flared silhouette was a must-have for online shoppers this season. 

3. Ankle Booties

Even in the warm summer months, ankle booties were the preferred fashion statement across the shoe category, generating 40% higher click-through-rates than the average shoe product. Nearly every major designer introduced their own spin on this classic look. Popular features included buckles, airy peep-toe, and soft suede.

4. Golden Baroque

The Baroque period, known for extravagant embellishments and clothing with ornate gold designs, was the inspiration behind last year's more decadent looks. Textured fabrics and detailed colorful stitching were popular on the red carpet and runway shows around the world. The bold design was a sure-fire statement piece for brave fashionistas.

5. Bib Necklaces

Long necklaces have long been on the forefront of style, but last year they blossomed, literally! What used to be a long strand of beads or gold links grew into a cascade of oversized stones, star bursts of glass faceted beads, and metal armor. These opulent art designs, once reserved for royalty, are still generating great demand. In fact, the very first product clicked on the Luminate platform in 2013 was Full Tilt's Sunburst Statement Necklace shown above.

6. Unique Bikinis

Each year, women scour malls and online sources for that standout bikini to rock the beach or pool. Across the Luminate platform, images with bathing suits consistently generate outsized interest compared to other clothing categories, regardless of time of year. In 2012, shoppers pounced on those hard-to-find unique bikini styles including: crochet knit, beaded, seashell, safari, retro, and flowing-in-the-wind fringe. 

*Luminate's Product-in-the-Picture feature helps viewers "shop the look" in their favorite fashion and entertainment images. 

Comments

[sara]

I like Fashion Accessory because it is so growing.

[Fringe Bikinis ?]

Love those Fringe Bikinis ! The way they elongate the torso is magical, LSpace did a great job on this one.